Buckingham Design Associates
Anvil House
63 Well Street
Buckingham
MK18 1EN
T: 01280 821000
Download our vCard
Anvil House
63 Well Street
Buckingham
MK18 1EN
T: 01280 821000
Download our vCard
Hello and Welcome to bda
This site, made by bda and our clients, is a no‑nonsense, honest, heart on our sleeve representation of our agency, our work, results and what makes us tick.
Within, you’ll find an exciting blend of online and offline creative solutions, real people giving real opinions, and plenty of client success stories. And a complete lack of agency waffle.
Every creative agency claims to be different. But different is just different, not necessarily better. What’s better about bda is that our creativity is driven by commitment to the task and happy client relationships, not by the need to win design awards.
Better still - we’ve got the commercial nous and technological edge to help you choose the right channels to connect with your customers.
Gone are the days of flinging mud at a wall to see what sticks.
Welcome to bda.
What biscuites are most popular in meetings?
andy on Friday, April 25th, 2008
Archived in BlogHTML emails
steve on Monday, April 21st, 2008Preview Pane
We optimise the HTML templa te design for the top 2-4 inches as there is only this much space to tell the story and persuade the viewers to open our email instead of just previewing it.
75% of users use a vertical preview pane, 25% use a horizontal preview pane. To accommodate both sets of users we design the HTML email template messages so that it displays the most important call to actions and key content in the top left of the message.
Images
We do not use more than 30% ratio of images to text as most ISP and spam filter emails with will block emails with a higher ratio of images.
Up to 45% of viewers may have images turned off or blocked in their email client so we design the layout to focus the readers eyes on the key content of the message and also include image tags with full descriptions to encourage readers to download the images.
Width
We keep our HTML email width under 600 pixels to avoid users having to scroll to read the message.
Fonts
We use only universally supported fonts as non-standard fonts not supported by the reader's computer may seriously affect the design layout.
Content
There are two distinct audiences, skimmers and readers. Readers are not a problem but skimmers will look at the top of the message, headlines and subheads and key bold phases throughout the message. We design the message, making proper use of bold face type style, so we can pull the reader down through the message and still deliver relevant content quickly.
Where possible we design the email to cover the main bullet points and use links to drive the viewer to your website. We encourage clients to include as many links as possible. Emails with many links will get a higher click rate than those with less links.
We include a text version of the email within the HTML so that it can be read by non-HTML email packages.
Scripts
We do not use scripts such as JavaScript as some applications view it as a security risk and will block messages. Instead we drive readers to a webpage where dynamic components are easily rendered.
HTML Code
We make sure our HTML code always conforms to W3C Standards. HTML code not conforming to WC3 can cause delivery and rendering issues.
javascript trickery : Glossy
tristan on Wednesday, April 9th, 2008 Archived in Bloghttp://www.netzgesta.de/glossy/
As you can tell with the rush of excitement this has been on hold to be posted for a few days. Then again they do say the best things come to those who wait...
Some of our work
Featured Project
Intelligent Marcomms
Siemens Enterprise Communications E‑collateral
One of the first of its kind, e‑collateral utilises information collected through a web portal to produce a bespoke, personalised brochure, illustrating how Siemens Enterprise Communications can enable the enquirer to achieve his/her business goals, distributed via email as a PDF, or printed on‑demand if required.
