Having just returned from the Autosport press day at the NEC, it is clear to see that the Kumho Tyres Stand is going to take the show by storm.
With stunning graphics and audio, real rally cars and of course the Kumho girls the stand is not only very good looking but interactive to boot.
The girls are signing and distributing posters designed and produced by us with over two thirds distributed the first day alone.
Performance car, 4×4 and road car tyre range brochures combine with posters, coasters, tyre gauges, pens and a competition to win Manchester United tickets, make for some great collateral and merchandise on the stand.
The construction of the actual shell is of the highest standard and features 2 elevated meeting rooms to create a real sense of presence. The graphics, for which we are responsible make the whole stand, collateral and merchandise come together.
Having walked round the show, which in all honesty was more like a hike in the yorkshire mores, Kumho’s stand is certainly up there as one of the best.
Have a look at the pictures of the stand