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Archived in bda speak out at an “Understanding Digital Conference” held by Williams Lea the print management giants.
As a result of some of bda’s ground breaking case studies we were asked by the Print Sourcing Director of Williams Lea to present our opinions and experiences in all aspects of digital technology.
The focus of our presentation was the utilisation of digital print to deliver one-to-one DM campaigns, and print-on-demand solutions (hence ‘now, now, now, now, now!’).
All clients want to add value, improve ROI, provide better response rates, better utilise their data and reduce wastage, but many don’t know how; we were there to illustrate how this is being delivering today!
We presented examples of; one-to-one direct mail where response rates hit 37%; an asset portal allowing personalised marketing collateral to be created online; and e-collateral, our print on demand solution delivering targeted, bespoke brochures minimising waste, eradicating bulk print and storage.
The 65 strong audience of account managers and directors posed questions on; the financial model; the effect of increased unit costs and how we are providing real ROI; deployment timescales and pitfalls in delivering such solutions; as well as where we see the print industry in the future.
To accompany our presentation we produced a personalised digital guide, swatch book and PURL allowing all delegates to download their own copy of the presentation and access additional information… So we got and idea of exactly how interested the audience was!
bda, always Strategic, Creative and Measured.
