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Archived in Boxes full of literature piled high in your office?
Wasting marketing collateral because it’s full of old products and services?
Just think what that has cost you and the size of the footprint you are leaving…
Recycling may ease your green conscience, but why the need to recycle in the first place? - there is an alternative…
Print-on-demand (POD) solutions have been around since the late 90s and enable the production of exactly the right quantity of items, at exactly the right time, with no storage requirements and personalised (if required) to the recipient. Email and web (as we know it) have also been around since the late 90s and have dramatically changed how we communicate; so why oh why when the technology and capabilities are available, do we still do things the old way when it comes to printing documents?
Is it just because its the way we have always done it, are we just too scared to embrace the technology available, or is it still cost which is stopping us?
In the same way we can’t now do without the speed of digital print to hit fast approaching deadlines, I believe in a few years time we will also wonder how we managed our marketing collateral efficiently before POD. As production processes improve, technology speeds up, environmental pressures increase further and costs reduce even more this will become the norm, not the exception.
So go on get recognised as a innovator, POD is the future, get yourself involved in the action now!
