Publishing customer stories on your website is a great way of building trust, credibility and persuading people that buying your product is the smart thing to do.

Here are a few websites which show how customer stories can be harnessed as a powerful part of your marketing:

http://www.acsysinteractive.com/ – eye catching visuals place customer stories centre stage on the website for this digital marketing agency

http://www.microsoft.com/dynamics/product/casestudies.mspx – never one to shy away from publishing information on their website, Microsoft offers over 200 stories on how its dynamic software division has solved real life supply chain and business management problems

http://www.sun.com/customers/index.xml – Sun Microsystems actively request stories from its customers as part of its ‘customer reference program’. Its website also offers videos and podcasts for insight on how Sun helps customers overcome challenges in the IT world

http://www.sybase.co.uk/about_sybase/customer_success_stories – Sybase’s website is a great example of how you can harness video to enable your customers to share their stories on how you’ve helped them solve problems

http://www.nationalnumbers.co.uk/customer-stories.htm – the very nature of a personalised number plate means there’s often a story behind why people buy them. The stories on this website also provide inspiration for visitors on why they should buy one for themselves

http://www.colourfulcoffins.com/customer_stories.html – literally any product can be given emotional impact with a personal story. Many people prefer to treat funerals as a celebration of a person’s life, and you can’t get much more personal than the reasons why they’ve chosen to buy a custom designed coffin

http://www.stannahstairlifts.co.uk/en/customer-stories-transcripts-2.html – sharing the experiences of your customers can give a competitive advantage. If you’re shopping for a stair lift then you’re more likely to give Stannah a call after reading feedback from some of their customers

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BDA (Buckingham Design Associates) blog – real people giving real opinions, and a complete lack of agency waffle. BDA deliver an exciting blend of design and creative marketing for the Oxford, Milton Keynes, Northampton and London region.

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One Response to “Great Examples of Using Customer Endorsements to Sell Your Products”

1. David Sroka Says:
   June 27th, 2009 at 5:20 pm

   Here’s another one David. Qwest, one of our clients, just did a major update on their website. The Resource Center includes written, audio and video customer content—the full spectrum.

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