A month out from 25 December, and we’re putting the finishing touches on our Christmas communications to clients and contacts, which should hit their letter boxes and inboxes around 10 December. Incorporating a Christmas card personalised to each recipient, an emailer and an online ‘game’, it’s an opportunity for us to connect with - and amuse - the broader ‘tribe bda‘.

But I’m the New Business Person. So it would be somewhat disingenuous for me to deny that Christmas, apart from being fun and Christmasy and smelling of plum pudding, also provides businesses with a fantastic opportunity to touch base with prospects in a way which won’t be perceived as stalking. A bit like in our personal lives, where Christmas cards are a fantastic way to say: “I know I’ve been completely crap at staying in touch, I forgot your birthday and we still haven’t had you over for lunch, but: MERRY CHRISTMAS!”.