In a highly commoditised and saturated market, BCQ Print required a DM piece, to differentiate their business from its competitors, communicate effectively the breadth of its services, highlight their product quality, and which stood out from the crowd.

The "toolkit" piece developed, consisting of a wallet containing hammers, spanners and screw-drivers each representing a service provided by the business, was entirely produced in print, to demonstrate the quality of their products, and through its creativity was enough to make sure their business stood out from its competitors.

"This DM piece was one of the most successful we have produced, enabling us to secure meetings with customers we would have struggled to see otherwise and generate several hundred thousand pounds worth of business." Marketing Manager, BCQ Print.