Chapter 1, Chapter 2 and Chapters Events are part of The Chapters Group of restaurants in Kent that are frequently advertised in local publications as a major part of their marketing strategy.

In order to take full advantage of their advertising spend, late-booking advertising space provides a very cost effective solution to gain maximum coverage for minimal cost.

bda continuously design a variety of advert templates in various sizes with a range of messaging to cover all aspects of the restaurants. This provides the client with the ability to take advantage of late-booking offers and place quality, considered, targeted advertising within hours. This process ensures the designs stay consistent, the brand is reflected correctly and the advert is correctly targeted to the relevant audience through its messaging.

All adverts are available to the client via an extranet allowing them to quickly choose the advert required for the publication leaving bda with some very minor amends to make prior to submission.