bda developed an e-prospectus with Salford, which allows prospective students to access and download a personalised prospectus detailing only courses of interest to them. Initially, the prospective student 'shopping' online completes a simple web form accessible from the University's website, giving details of their requirements for up to three areas of study from Salford's taught or research streams. Within minutes they are then emailed a personalised prospectus as a PDF, which offers not only course details but also a rounded view of facilities, accommodation and campus life. In essence, not a dry prospectus, but a one-to-one, personalised marketing brochure.

View site: www.bcq1to1.com/salford