Past experience told us local authorities weren't usually susceptible to direct marketing approaches and a more radical approach was needed to provide the desired results for our client, Siemens Enterprise Communications.

The spoof, full colour newsletter 'Wireless' created, was completely personalised using a number of pieces of contact information about the named IT decision maker within the local authority. Various articles and 'scoops' sold the benefits of wireless technology as if the manager in question had already introduced the wireless solution, with various reports of efficiencies and cost benefits achieved "thanks to his or her vision". The piece was designed to provoke intrigue and reaction.



"The 'wireless' DM has generated one of the best responses we've ever had to any piece sent out by Siemens; inbound calls were flooding in well before we started a telemarketing follow-up to the mailing. The fact that it stirred a few things up? All to the good. People we previously found hard to reach are now talking about Siemens."
Campaign Manager, Siemens Enterprise Communications