Siemens required a customer acquisition campaign to deliver targeted information to C‑level delegates with an intent to obtain 40 delegates to attend 'A Meeting of Open Minds' breakfast seminar.

Using our 'Data‑on‑Demand' (DoD) marketing tool, BDA was able to deliver a highly targeted, personalised letter and HTML email correspondence to a new contact list of over 6000 prospects to promote Siemens' the breakfast seminar.

The linked microsite, accessed by a uniquely personalised URL within the e‑shot and letter, offered an online 'cost calculator' to see the possible savings recipients could make within their business communications. The personalised URL then allowed the user to confirm seminar attendance directly, or sign up for a real‑time 'business communications' health check.

The campaign reduced the high cost associated with conventional campaigns of this type by more than 50 percent, slashed customer interaction time from 12 weeks to less than four, delivered highly qualified leads to telemarketing teams after just one personalised communication which generated a confirmation rate of over 75 percent.

Such was the success of the campaign that Siemens needed to add 2 new seminar dates ‑ a direct result of gathering and analysing user information via the personalised URL's to identify 'warm' and 'hot' leads.