Respect everyone's opinion - we value the thoughts and views of everyone in and around the company, and when making major decisions about bda we involve all senior members of the team in making them.

Be authentic and have a personality - we are real people with real thoughts, emotions, opinions and lives. These attributes are what make us who we are and give us our ideas, thoughts and outlook - essential for creativity.

We're passionate about developing ourselves - working within marketing and a digital society means everything changes almost daily. We love these changes and learning about them, it keeps us moving forward and looking to the future.

Inspire each other - our industry and world is changing all the time, we encourage our team to keep abreast of these changes and inspire each other. They can buy books and magazines, visit galleries and exhibitions on us. They are also encouraged to bring in pictures, cut out articles or pin URLs to our off and online mood walls, which move or inspire them.

Customers at our core - our customers are what keep us in business. Without them we wouldn't be here. We never forget this, so everything we do is geared to making them happy, keeping them coming back and providing them with exceptional creative and customer services.

We don't know all the answers - we admit this and we will admit this to you. But, we will seek to find it out and let you know.

Be better tomorrow, than you were today - learn from our experiences, absorb criticism and publicise praise. Use them and the additional knowledge they give to provide better services and ideas to your customers.

Dress code - we don't have one. We just ask you wear what is appropriate for your day and your role.

Keep it real - be approachable, be hardworking, be positive and be yourself.