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2018: Year in Review

21 December 2018

From Brexit to GDPR, 2018 has been a year packed with ups and downs. Here are our thoughts on the year, including our fave bits.

2018 has been...turbulent.

Wouldn't you say?

With divisive marketing campaigns (bending the knee), booming print (full page ads to apologise), and the expansion of online consumer activity, 2018 has brought so much and more to us.

There's been a resurgence of print and email marketing, thanks in part to the minefield of GDPR, while other brands have also started talking about previously stigmatised issues in a big way - Project 84 is an excellent example.

As we charge towards the new year, we take a moment to pause and reflect on 2018, from our favourite campaigns and personal achievements, to what's going on in the marketing world.

Check out this episode of BDA Chat to discover the highs and lows of marketing in 2018, as well as some personal information - like how many minutes we spent listening to Spotify over the past 12 months!

If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch!

As always, you can download or subscribe to BDA Chat on iTunes here.

Don’t forget to follow us on Twitter, Instagram or LinkedIn for more content and tips - @thinkbda

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