There are game changers in the pipeline when it comes to how we transfer data.
Great websites are seamless across mobile, tablet, and desktop. Poor websites put barriers in place between you and their content.
When it comes to what makes a great website, we know what we're talking about - we recently won an award for Mobile Excellence.
But there are plenty of other examples of people getting it right - and unfortunately those who get it wrong.
Whether it's an article covered in pop-ups to consent to and close, a site that forces you to watch an ad before you reach the content, or simply a clunky user experience, mobile is a veritable minefield.
And with attention spans shorter than ever, those first three seconds are vital.
But everything is set to change in the coming years with the advent of 5G.
It'll change the game as we know it.
Check out this episode of BDA Chat to discover the past, present, and future of mobile - plus some unmissable tech stats!
If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch!
As always, you can download or subscribe to BDA Chat on iTunes here.