Hype for the 2018 Fifa World Cup marketing reaches fever pitch!
One of the biggest sporting events in the calendar, the World Cup graces our TV screens and radios once every four years.
As such, marketing campaigns from a range of companies and sectors are currently sweeping the nation.
From TV corporation giants BBC and ITV using innovative technology to immerse the public in the event, to controversial campaigns having their plugs pulled after poor public feedback.
Whether it's building awareness or flexing your CSR muscles, with the whole world watching, the World Cup is one of the biggest opportunities to engage your audiences and start a movement.
Like last week's chat on movie magic, marketing tips and tricks are applicable to many industries.
We're jumping on the World Cup bandwagon to discuss what works, what doesn't, and what we think about the whole event.
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