Companies choose to rebrand (or refresh their brand) for a number of reasons - whether it's to keep up with the times, update stale logos, or simply to spark conversation.
But a rebrand is more than updating the colours on a logo.
It encompasses everything from tone of voice, typography, font, and even the different platforms a brand can appear on.
In fact, considering your audience and where they hang out - and thusly what platforms to use - should be one of the major points when redesigning a brand.
Either way, when a company rebrands, it tends to get creatives' tongues wagging!
Check out this episode of BDA Chat to discover our process to rebrands, the rebrands that worked - and those that didn't - and some of our favourites!
If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch.
As always, you can download or subscribe to BDA Chat on iTunes here.